Right now, it mostly appeals to Apple hardware owners. Meanwhile, Amazon moved to integrate its music service more closely with its smart speakers in order to compete.īee-ware: Yellow jacket 'super nests' the size of a small car could be coming to AlabamaĪpple Music has a significant hurdle to overcome before it can hope to overtake Spotify globally. Apple, meanwhile, didn't support Echo devices until this year. Spotify's device agnosticism benefited the company as smart speakers grew in popularity. Moreover, Apple has had difficulties because users want to be able to play all their music on all their smart devices. As a result, the smartphone user experience of music streaming services has become less important.
Since then, smart speakers have grown in popularity, and become one of the most popular ways for people to listen to music. The smartphone is often considered the primary listening device, which means a service that plays nicely with the smartphone will gain adoption.īut the launch of Apple Music in 2015 coincided with the broad release of Amazon's Echo smart speaker. One of the big advantages for Apple Music is that many people now associate music listening with their smartphones, especially the iPhone. That's up from 1.3 billion at the start of 2018, and it's a massive market for Apple to sell into – but it's still small compared to Android's user base.Īre you guilty of these? 3 spending habits that are ruining your chances at retirement A shift in listening It says it has over 900 million iPhone users, and 1.4 billion total devices in use. The company doesn't have that same advantage on Android or other mobile operating systems.Īpple is still growing its installed user base. It's able to provide deeper integration with Siri and the rest of the operating system, which creates a better user experience. It makes sense that Apple Music is popular on its own devices.
market, but less than a 25% share globally.Īpple's subscriber numbers in the U.S. The iPhone is much more popular domestically than it is in the rest of the world. That's in line with the second market where Apple is ahead: the United States.
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